Bees signify our city's bustling activity and strong unity, making it a perfect emblem for our BooBee campaign. This year, we are proud to introduce the Buzz of Hope image featuring BooBee. This image not only represents a hive of industry - reflecting the essence of our campaign, but also serves as a visual reminder of the women affected by breast cancer.
Our primary goal is to make a positive impact on women's health by raising awareness about breast cancer symptoms, encouraging mammogram attendance, fostering a supportive community for those affected, and fundraising for Prevent Breast Cancer and Make 2nds Count.
According to CRUK, around 1 in 7 women will receive a diagnosis of breast cancer in their lifetime.
It is estimated that out of these 1 in 7 women diagnosed, around 1 in 3 will go on to receive a secondary diagnosis. A secondary diagnosis is treatable but not cureable.
Stay tuned as we roll out Buzz of Hope merchandise, with all proceeds supporting our charitable partners.
Join us in spreading hope and making a difference.
